Associate Director of Communications
Nov 2022 - Jun 2025
Washington, DC
Led global communications for Evidence Action, advancing visibility and donor engagement for maternal and child health, safe water, and nutrition programs across nine countries. Oversaw a full communications overhaul—including a brand refresh, 10-year milestone campaign, and website relaunch—that increased digital engagement fivefold and quadrupled daily active users.
Built and managed a cross-regional team across the U.S., Africa, and Asia, introducing quality control systems and Asana/AI-supported workflows to scale content and consistency. Directed media and visibility strategy that elevated brand credibility and stakeholder trust, earning Charity Navigator’s inaugural Community Choice Award and a Gold Anthem Award for Safe Water Now.
Developed organization-wide messaging frameworks and content systems that unified communications across teams, while leading SEO and paid search strategies to boost discoverability and engagement. Partnered with HR to strengthen recruitment branding, implemented crisis communications protocols, and oversaw operations to ensure a high-performing, strategic communications function aligned with organizational goals.
Directed PAI’s global communications strategy to advance reproductive health and rights advocacy, aligning organizational, programmatic, and fundraising goals. Led a cross-functional team overseeing brand, media, and digital engagement; managed departmental budget, staffing, and long-term planning. Oversaw full brand and website relaunch, modernizing PAI’s identity and expanding digital reach among donors, partners, and policymakers
Managed a global portfolio of advocacy communications grants, partnering with grantees to sharpen strategy, elevate storytelling, and strengthen engagement with policymakers, donors, and global partners. Built advocacy and media capacity across staff and grantees, improving message discipline, narrative consistency, and the overall impact of coalition campaigns advancing reproductive health and rights.
Led strategic communications for the Aspen Institute's Economic Opportunities Program, which advances inclusive economic justice by helping low- and moderate-income people thrive through quality work, entrepreneurship, and equitable opportunity. Developed and executed integrated communications strategies to elevate program initiatives including UpSkill America, Business Ownership Initiative, Good Companies/Good Jobs, and the Future of Work Initiative.
Directed communications for leadership and fellowship programs, including the Job Quality Fellowship and the Opportunity in America event series, amplifying insights from community leaders, entrepreneurs, and policymakers. Partnered with economists, researchers, and policy experts to highlight key insights on workforce equity, job quality, and small business growth as accessible narratives for media, funders, and practitioners.
Oversaw content strategy and editorial production across digital platforms, op-eds, newsletters, and events to expand reach and engagement among national audiences. Cultivated relationships with journalists covering economic and labor policy to secure coverage that elevated the Institute’s thought leadership on inclusive economic growth. Collaborated with the Aspen Institute’s central communications team to align messaging, manage metrics, and ensure brand and mission consistency across initiatives.
My seven-year tenure in PR agency settings established a robust foundation in strategic communications, media relations, and high-stakes campaign execution. The agency environment provided intensive cross-sector training, as I successfully led diverse communications campaigns for high-profile clients in technology, healthcare, education, and the public sector, such as AT&T, a federal agency, Giant Food grocery chain, and the Governments of Rwanda and Jordan. This exposure built essential skills in executive visibility, media engagement planning, and managing cross-functional teams to produce high-quality deliverables under pressure. Ultimately, this foundational experience developed the persistence and narrative agility required to consistently secure top-tier media placements in influential national and global outlets.